Follow-up
May 31, 2024
Demo Follow-up
About This Example
Maximize your demo's impact with a Demo Follow-up. Keep prospects engaged, highlight key takeaways, and outline next steps effectively.
What is a Demo Follow-up?
A demo follow-up helps continue conversations started during product demos. It reinforces key points, addresses questions, and guides prospects towards a purchase decision.
When to Use a Demo Follow-up?
Post-Demo: Reinforce your message and maintain engagement.
Address Queries: Provide additional information, documents and resolve concerns.
Stakeholder Alignment: Share a single link with all the necessary information and next steps to keep everyone on the same page.
Benefits of Sending a Demo Follow-up
Enhances Engagement: Keeps prospects interested and involved after the initial demo.
Improves Communication: Ensures clear, consistent messaging and answers any lingering questions.
Drives Conversions: Helps move prospects closer to making a purchase decision by providing all necessary information and next steps in one place.
How to Use This Example?
Create: Create a Hotpresso Page and copy-paste this example.
Customize: Tailor it to your product and prospect.
Personalize Link: Create a personalized link for your prospect. Hotpresso will add the prospect's logo, name, and company name automatically if you use the correct templating format. Learn ore about how to personalize a link here.
Clear CTA: Include a specific call-to-action.
Prepare Email: Write an email with a high-level summary (see sample email content below). Copy-paste the personalized link to the Hotpresso page with the thumbnail in your email for the details.
Proofread: Ensure the email is error-free before sending.
Subject: Next Steps for [[company]] - [your company]
Hi [[name]],
Thank you for your time. Here are some resources to kick off your evaluation process:
Demo of the features we covered today
Our proposal and relevant case studies of companies similar to [[company]]
Next steps
Demo Follow-Up Example [Replace with the Personalized Link with Thumbnail to your Hotpresso Page]
We are excited to partner with [[company]] and help you [Replace with prospect goal. For example: drive higher conversions with our personalized and interactive demos].
Please feel free to reach out if you have any questions or need further assistance.
Best,
[your name]
Conclusion
Following up with prospects is crucial in the sales process. A well-structured follow-up reinforces key messages, keeps prospects engaged, and moves them closer to a decision.
Using Hotpresso's personalized pages for demo follow-ups ensures prospects have all the information they need in one place.
This makes it easier for them to take the next step, addressing concerns and offering additional resources, ultimately increasing your chances of converting prospects into customers.